‘No Yesgrets, they don’t work’ say those living in NI

Press Office Northern Ireland on January 12th, 2018

  • NI public want to become more spontaneous in 2018, using the power of ‘yes’ for whatever life throws at them
  • On average Northern Ireland residents say ‘yes’ 11 times a day, more than anywhere else in the UK!
  • Despite this, many still have a number of Yesgrets’ – moments which they regret not saying ‘yes’ to
  • Top ‘Yesgrets’ for those living in NI include turning down a dream job and not saying yes to a date fearing they could have been the one

The NI public are more likely to say ‘yes’ than anywhere else in the UK, according to new research commissioned by Jet2holidays. With most of us already either having broken, given up, or changed our minds about our 2018 New Year resolutions, the new research from the leading leisure airline, who now flies to 28 destinations direct from Belfast International airport, suggests that instead of giving something up, the nation should be looking at how they can positively impact their lives by saying YES!

On average, those living in Northern Ireland say ‘yes’ 11 times a day, with people in Belfast saying yes 13 times a day, more than many any other cities in the UK. This positivity makes Northern Ireland more likely to say yes than anywhere else in the UK, with the average person saying yes just nine times daily. Despite this, nearly half (42%) of those living in NI still don’t think they are spontaneous enough, with the top reasons for why they say no to things being too tired (40%), not having enough money (30%), or simply being too busy (28%).

Two thirds (64%) of NI residents wish they could say ‘yes’ to more holidays in 2018 with nearly half (47%) admitting that if they could go on a spur of the moment holiday today, they would. On average, over two thirds (68%) of those from NI are more likely to say ‘yes’ when on holiday compared to when they are at home, for instance three quarters (74%) of residents state that they are much more likely to try new and exciting foods when away, and half would take part in an adventurous activity (48%). 

The research by the leading package holiday specialist shows that by not saying yes more, three quarters (77%) of those in NI are being left with many ‘Yesgrets’ – a regret of not saying yes. The top Yesgrets include not accepting their dream job (17%) or saying yes to a date (11%).

In addition to this, rather than saying yes to things we love, nearly three quarters of those living in NI will say yes to their friends and families and a third will say yes to taking on more extra work just to avoid disappointing anyone. Over a third of NI folk will also say yes to a partner when they don’t really want to, just to not let them down.

The research compiled by Jet2holidays has spurred the nation to turn Yesgrets into Actions. Here is what people in NI are going to say yes to more in 2018:

  • Booking a holiday
  • Going on more nights out
  • Eating out more
  • Spending more time with friends
  • Spending more quality time with children
  • Changing routine and doing new things

Zoe Towers, Head of Product at Jet2holidays added: “This is the time of year when the nation decides what they want to change, and a number of people will decide to restrict themselves in some way rather then decide to be open to the possibility of saying yes. Our research demonstrates that although people in Northern Ireland say Yes more than most, many people still have ‘Yesgrets’ and Jet2holidays wants to encourage them to change this!

“January can be a struggle, so we want to encourage those who are unsure to just bite the bullet and say yes, whether that is a new hobby, that amazing holiday, or a night out with friends. 2018 can be the year where you visit a destination you’ve never been to before, say yes to treating yourself to a relaxing city break or take up a brand new hobby. Jet2holidays is passionate about providing customers with the best possible holiday from the moment you book to when you land back home, and we can’t wait to welcome customers in 2018.”

For further information or to book a great value package holiday, please visit www.jet2holidays.com. For flight only please visit www.jet2.com.


Who says yes the MOST in the UK?

Region/City Number of times they say yes every day
Leeds 15
Sheffield 14
Sunderland 13
Belfast 13
Ipswich 12


Who says yes the LEAST in the UK?

Region/City Number of times they say yes every day
Wolverhampton 4
Chelmsford 6
Worcester 6
Gloucester 7
Liverpool 7


Country breakdown

Region Number of times they say yes every day
UK 9
Scotland 8
England 8
Northern Ireland 11
Wales 10



MEDIA ENQUIRIES: For further information please contact Cathal Delea or Michael Rafferty of Duffy Rafferty Communications on 028 9073 0880 or email info@duffyrafferty.com.


*The research for Jet2holidays was carried out by OnePoll between 21.12.2017 – 28.12.2017 with 2000 adults. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ ESOMAR World Research Guidelines.
About Jet2.com

  1. com is a leading leisure airline providing friendly low fares to 65 exciting sun, city and ski destinations across Europe.  It operates from nine UK airports: Belfast International, Birmingham, East Midlands, Edinburgh, Glasgow, Leeds Bradford, London Stansted, Manchester and Newcastle.
  2. com prides itself on offering award winning customer service, friendly flight times, allocated seating and a generous 22kg baggage allowance.
  3. com is the 3rd largest registered airline in the UK and operates a fleet of 75 aircraft in Summer 17. In Summer 18 it will operate a fleet of more than 80 aircraft.
  4. In September 2016,com took delivery of a brand new Boeing 737-800 aircraft. This was the first of 34 new aircraft to be delivered by January 2019.
  5. com has been awarded with Which? ‘Recommended Provider’ status in its annual Airline Survey for two consecutive years (December 2016 and 2017) and has scooped a host of prestigious awards, with the most recent being both Best Airline – UK and Best Low-Cost Airline – Europe in the inaugural TripAdvisor Travellers’ Choice awards for airlines. The airline has also won UK’s Most Loved Airline as voted for by users of Skytrax, Airline of the Year award at the Glasgow Airport Awards (2016(, Best Holiday Airline at the Scottish Passenger Agents Association Awards (2012, 2013, 2014, 2015, 2016 & 2017), Best Short Haul Airline at the Globe Travel Awards (2012, 2013 & 2014) and Best Airline at the Group Leisure Awards (2012, 2013, 2014, 2016). In 2017, Jet2.com was the only UK airline to be awarded 5-Stars for On-Time Performance by OAG, the world’s leading air travel intelligence company.
  6. It is a subsidiary of Dart Group PLC, an aviation services and distribution group.
  7. For further information visit jet2.com


About Jet2holidays

  1. Jet2holidays is the UK’s second largest tour operator and provides great value package holidays you can trust to more than 40 top sun destinations across the Mediterranean, Canary Islands and Europe.
  2. Jet2holidays wraps everything up in one great package.  Customers have a choice of thousands of 2-5 star hotels, with com flights, an industry leading 22kg baggage allowance and airport transfers included.
  3. Infants go free on all holidays and all holidays can be secured with a low £60 per person deposit and 0% credit card fees.
  4. With a UK based call centre, and the option to book online or over the phone, Jet2holidays customers also benefit from 24 hour assistance in resort.
  5. Jet2holidays is ATOL protected and is a subsidiary of Dart Group PLC, an aviation services and distribution group.
  6. Jet2holidays has won a range of awards, with the most recent ones including: Best Short Haul Operator at the Travel Bulletin Star Awards 2017, Best Overall Operator (2014, 2015, 2016, 2017) and Best Mainstream Short Haul Tour Operator (2015 & 2016) at the Scottish Passenger Agents’ Association Awards, Best Package Tour Operator and Best Internet Booking System at the Northern Ireland Travel & Tourism Awards (2015, 2016 and 2017), Best Tour Operator (2017) at the Selling Travel Awards, Best Trade Team (2017) at The Travel Network Group Conference, and Leisure Sales Team of the Year and Leisure Account Manager of the Year at the Advantage Travel Partnership’s Big Celebration Lunch (2017).
  7. For further information visit jet2holidays.com.  Travel agents can visit the dedicated trade site trade.jet2holidays.com


About Jet2CityBreaks

  1. Jet2CityBreaks is Jet2holidays’ dedicated city breaks product launched in May 2015.
  2. Jet2CityBreaks provides com flights and handpicked hotels in more than 26 of Europe’s most popular cities, all secured with a low £60 per person deposit.
  3. All Jet2CityBreaks are ATOL protected.


About Jet2Villas

  1. Jet2Villas is Jet2holidays’ dedicated villa holiday offering launched in May 2017.
  2. Jet2Villas offers the freedom of a villa holiday with the full package – a £60pp deposit, as well as 22kg baggage, 10kg hand luggage and great flight times as well as car hire included as standard.
  3. All Jet2Villas holidays are ATOL protected.
  4. For further information visit jet2villas.com.  Travel agents can visit the dedicated trade site trade.jet2holidays.com





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